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Using Social Media for PR Success – May 16 2012

June 2nd, 2012 | Posted by andrew in Uncategorized - (0 Comments)

BMA Carolinas recently presented the topic of Using Social Media for PR Success, with Rich Tucker of CruiseDeals.com speaking. Rich knows a bit about using social media for PR.  In a span of around 18 months, he went from being a brand new travel agent to being a credited cruise expert quoted in major national …
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Becoming a Marketing Technologist – April 18 2012

April 28th, 2012 | Posted by andrew in Uncategorized - (0 Comments)

BMA Carolinas recently brought in John Kennedy of IBM to talk to the audience about becoming a marketing technologist and how technology is changing the role of marketers.  Some of his key points included: As Mr. Kennedy pointed out, 79% of CMOs feel there will be a high complexity in their jobs within the next …
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Optimize and Socialize Your Content Marketing Strategy – March 20 2012

March 21st, 2012 | Posted by andrew in Uncategorized - (0 Comments)

Radian6 hosted Lee Odden, author of Optimize and blogger at TopRankBlog.com, to discuss how to optimize your content marketing pieces to put them to their best use.  Odden shared some great tidbits with the audience. Many online marketers focus their attentions on Google, which isn’t inappropriate given that the behemoth carries around 70% of search …
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Kickstart Your Local Tech Scene

March 6th, 2012 | Posted by andrew in Uncategorized - (0 Comments)

I love this city, I really do. I hate whenever I hear creative talent say they have to move in order to found or join a successful startup. I’m not saying I disagree completely, but that still doesn’t make it any easier to swallow. So now the question is what can we do about it? …
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Connecting Through Yelp – February 15 2012

February 28th, 2012 | Posted by andrew in Uncategorized - (0 Comments)

The Charlotte American Marketing Association brought Nicole Warshauer from Yelp to speak to the group about how to go beyond customer reviews to help local businesses manage their brands online. Anything with an address can be Yelp’d.  And people are looking for something there right before they buy. Yelp has 25+ million reviews internationally and …
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Video Killed the SEM Star – February 15 2012

February 22nd, 2012 | Posted by andrew in Uncategorized - (0 Comments)

Video Killed the SEM Star, a webinar put on by Target Marketing and Act-On Software, examined video’s effect on search and how marketers can keep up. The key to getting found online is content.  But content doesn’t have to be text – there’s a glut of text. Video stands out, is the most shared, and …
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Is Twitter the New Help Line? – February 14 2012

February 18th, 2012 | Posted by andrew in Uncategorized - (0 Comments)

Social Media Today recently put together a fabulous panel to discuss customer service via social media, especially Twitter.  The panel consisted of Michelle Moore (member of the Customer Loyalty Team at Zappos.com), Carol Borghesi (TELUS’ senior vice-president of Customers First Culture), Alex Schott (manager of social media and multimedia communications at Entergy), and Alyson Button …
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Creating a Breakthrough for Your Business on Facebook – February 8 2012

February 15th, 2012 | Posted by andrew in Uncategorized - (0 Comments)

Awareness Social Marketing Software recently hosted a webinar titled Creating a Breakthrough for Your Business on Facebook.  John Haydon, author of Facebook Marketing for Dummies and Chief Heretic at Inbound Zombie, imparted his vast knowledge during the hour.  Here’s a bit of what he shared: Facebook has 845 million active users.  This makes it an …
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Content Marketing is Changing Everything January 31 2012

February 3rd, 2012 | Posted by andrew in Uncategorized - (0 Comments)

Social Media Today collaborated with CC Chapman and Maggie Fox to discuss content marketing and how it’s changing the face of what companies are putting out. Basically, the trick now is not just putting out content.  Anybody and everybody is tweeting, Facebooking, YouTube-ing, etc. The bar has been raised, and you must now be putting …
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Mastering B2B Social Media Live January 26 2012

February 2nd, 2012 | Posted by andrew in Uncategorized - (0 Comments)

Yes, I did just write about Mastering B2B Social Media. And yes, that webinar was also with Jeffrey Cohen. But this event was LIVE. This event was also the launch of the book tour for The B2B Social Media Book. Cohen still had much to share that either wasn’t covered – or at least wasn’t …
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